Mass Media and Communication Essay Example | Topics and Well Written Essays - 500 words

Mass Media and Communication - Essay Example Media relations are common in public relations plays an important role in the campaigns. The public relations center their function to the media interaction and the relations. The material of the public relations will only be published by the media if the information contained commercial to the media. Segmentation of the public helps in tracking the process of the public relations. The tracking of segmentation public is much easier and informs the people on new forms of behavior. In UK Fuels Company, they have grouped their outlets according to the regions that help in ensuring close supervision. When the PR professional segment the public relations, they ensure that they satisfy the customers. When a small group is addressed, there is a greater concern for all the details that are affecting the targeted group. In Doncaster Company, the company has a group of experts who research on the market trends and ensure that the company attains the needs of the customers. The segmentation of the public ensures that the PR professionals gain a competitive advantage in the market when they have delivered to their customers at the right time. In Samworth Brothers Company, its growth is attributed to its segmentation. The segmentation has helped the company to gain a competitive advantage over its competitors. Segmentation helps the PR professionals to get the value for their efforts in many ways. For instance, PR reaches the targeted group with fewer efforts and without much cost.