Ias 39 And Its Effects On Risk Management - 2448 Words

Abstract Organizations are prone to various risk such as interest rate risk, Forex risk, price risk, credit risk etc, which results in income volatility. Companies seek to cover these risks by using derivatives. Derivatives are financial instruments that derive their value overtime from the performance of an underlying asset. This strategy of using derivatives to mitigate risk is known as Hedging . The use of derivatives has increased over a period of time due to which the thirst for accounting was aroused. International Accounting Standard 139 was referred as an accounting revolution which made an effort to bring about Accounting for Derivatives . The objective of IAS 39 was to lay down the rules for presenting derivatives in the†¦show more content†¦Derivatives: A Derivative is a financial instrument which derives its value from the value of another asset, known as underlying asset , which could be a share, an interest rate, a commodity or a currency. Derivatives are contracts to buy or sell the underlying asset at a pre set price, quantity on a future date. Derivatives are very similar to insurance; they protect companies against market risk such as interest rate risk, forex risk, credit risk, price risk etc. Derivatives emerged as a hedging device against the fluctuation in prices of commodities financial instruments. Derivatives can be used in two ways, one to mitigate economic loss, i.e. Hedging the other to increase the profit of underlying asset, if the value of asset moves in the direction of investor s expectation .i.e. Speculation. Derivatives consists of two components namely,  · Underlying Asset: Underlying asset is the financial instrument on which a derivative s price is based.  · Notional value: Notional value is the total value of hedged position. Types of Derivatives:  · Forwards.  · Futures.  · Options.  · Warrants.  · Swaps.  · Swaptions. Hedging: Hedging is a risk reduction technique where by an entity uses derivatives to offset future changes in the fair value or the cash flow

Impact of Abraham Lincoln - Free Essay Example

Sample details Pages: 3 Words: 854 Downloads: 9 Date added: 2019/08/12 Category People Essay Level High school Tags: Abraham Lincoln Essay Did you like this example? Abraham Lincoln is a very known individual that simply started off as a self-taught lawyer then worked his way up to be the United States sixteenth president. He was born on February 12, 1809, in Hardin County, Kentucky. His schooling was very limited, and he also had to work to constantly support his family. Don’t waste time! Our writers will create an original "Impact of Abraham Lincoln" essay for you Create order Later on in his life, he was able to move to Illinois and start teaching himself law. He earned himself the name Honest Abe in Springfield, Illinois working as a lawyer serving clients such as town individuals up to national railroad lines. Later of many years of territorial tractions, the election of an antislavery northerner as the 16th president of the United States drove many southerners angry and were not happy at all. By the time Lincoln was starting to take initiative as 16th United States president in March 1861, seven southern states had seceded from the Union and formed the Confederate States of America. Florida was part of these seven states. After Lincoln ordered a fleet of Union ships to supply South Carolinas Fort in April, the Confederates fired on both the fort and the Union fleet. This was the beginning of the Civil War. Lincoln called for 500,000 more troops as both sides prepared for a long conflict. The two major issues during the civil war were slavery and state rights. The border states between the North and the South had the hardest time during the war. Two major battles and several smaller ones took place in Florida. The Union sent ships to occupy Floridas ports: St. Augustine, Jacksonville, Key West, and Pensacola. This block off left Floridians unable to participate in their usual sea trade. Florida was a major source of beef and salt for the Confederacy. Floridas beef became especially important after the Confederates lost control of the Mississippi River in 1864. With the flow of beef from Texas almost completely cut off, Floridas supply of cattle became a severe food source for the Confederate Army. An estimated amount of 15,000-16,000 Floridians fought in the war. Most were in the Confederacy, but roughly around 2,000 joined the Union army. Some Floridians didnt want to fight for either side, so they hid out in the woods and swamps to avoid being chosen. Almost 5,000 Floridian soldiers were killed during this war. Most of the Floridians fighting were men so it was up to the women, children, and slaves to keep the farms up and working. Money was very tight and most families had to grow their own food and make their own clothes. Clothing was collected to send to the troops and iron was collected to make swords, guns, and other armed goods. By 1863, the Confederate Army was in trouble. The bigger Union Army was reducing the Confederates numbers. President Lincoln signed the Emancipation Proclamation, which freed all slaves in the southern states. This made the Confederacy angry and so the war continued. Many freed slaves joined the Union Army and fought to defeat the south and free their family members who were still in bondage. There were two large battles that that took place in Florida and both were won by Confederate troops. Battles were fought in the North and the South, but most of them took place in the South. On February 20, 1864, the largest Civil War battle in Florida occurred near Lake City. It was called the Battle of Olustee. It was a victory for the Confederacy, but this battle did not help win the war. The war continued, but the Confederacy was becoming weaker and weaker and most of the southern capitals were being captured. Supply lines to the Confederate troops were cut off. On April 4, 1865, Confederate General Robert E. Lee surrendered to Union General Ulysses S. Grant. The war was officially over. Some battles continued for a short period of time, but, once word reached troops who were still fighting, the southern generals surrendered. Florida officially surrendered April 26, 1865. Union troops took over Tallahassee and immediately raised the United States flag. Once again, the states were united. On April 9 Union victory was near, and Lincoln gave a speech on the White House lawn on April 11, asking his audience to welcome the southern states back into the fold. Unfortunately, Lincoln did not live to help bring out his ideas of Reconstruction. On the night of April 14, the actor and Confederate sympathizer John Wilkes Booth went into the presidents box at Fords Theatre in Washington, D.C., and shot him in the back of the head. Lincoln was carried to a rooming house across the street from the theater, but he never recovered consciousness and died in the early morning on April 15, 1865. In many regards, Florida remains the forgotten state of the Confederacy. Although the third state to secede, Floridas small population and limited industrial resources made the state of little importance to either side. For years, differences between North and South over slavery and the federal governments right to regulate it had divided the country. Political leaders in Florida and throughout the South considered Lincolns election the breaking point. If slavery were to survive, the South would have to leave the Union.

The Ethical Dilemma Of The Medical Profession - 872 Words

An ethical dilemma is based upon personal values that relay an action being good or bad with an end motive to perform an action rightfully or wrongly. In the medical profession each individual holds a responsibility to apply ethical standards to conduct an ethical practice. Frequently, nurses and physicians see withholding or not telling the whole truth of information is within their professional responsibility. It can be apprised that a patient can become perturbed if they are told more information than they may desire. Deception is mainly stated when a healthcare professional gives inaccurate information or withholds accurate information to mislead an individual (Teasdale Kent 1995). The moral issue with such an ethical dilemma is whether or not the individual is truly being deceived for the good of their health or to withhold information. My grandmother was faced with an ethical crisis that fell under the truth versus deception dilemma. She was diagnosed with breast cancer in October of 2014, and was given the option to do medical treatment to cure it or to do a double mastectomy. She went with the double mastectomy option, as she was told her type of cancer was common to spread to other parts of the body if not controlled. During her reconstruction surgery they had a student surgeon do one of her breast and the surgeon did the other. Instead of the student placing the implant directly under the muscle he placed it on top of the muscle. After she came back fromShow MoreRelatedThe Third Ethical Philosophy Of Free Will And Self Ownership848 Words   |  4 PagesThe third ethical philosophy that pertains to the health care profession is libertarianism. Libertarians believe in the doctrine of free will and self-ownership. Each individual has personal freedom to make certain decisions for themselves, but the other individuals that are involved do not have their rights infringed upon. In the health care profession, there will be patients that will want to do what they want to do, including giving advice on what medical procure best fits them. There will beRead MoreThe Importance Of Acting Ethically When Working As A Nurse1318 Words   |  6 Pagescare practice and those working in the nursing profession are often subject to frequent ethical dilemmas. It is essential for all nurses to be aware of the importance of ethics in health care and to practice within the ethico-legal parameters that govern the profession. However, while this is relatively easy in theory, ethics is not a black and white subject and often one’s culture, upbringing, attitudes and beliefs can influence what one views as ethical and this can therefore influence practice. ThisRead MoreNursing Profession: The patient-nurse Relationship879 Words   |  4 Pages The nursing profession is one that provides care, collaborates with others, and provides education in a variety of different settings. I choose to work in the field of nursing to advance my career from an operating room technician to a medical-surgical nurse. I enjoy the sensation of helping others and assisting with the surgical fixation of a medical complication. The American Nurses Association (ANA) created the nursing code of ethics to ensure proper moral care, goals, values, and professionalRead MoreLegal an Ethical Issues in Nursing Essay872 Words   |  4 PagesTitle: Ethical and Legal issues in Nursing paper Student Name: Aleyamma John, RN Course Name/Number: NUR/391 Due Date: Mar 21, 2011 Instructor Name: Dolores Martinez Nurses are facing many legal or ethical dilemmas in their career. Nurses should combine knowledge of ethical and legal aspects of health care and professional values into nursing practice. It is very essential to know what kind of dilemmas nurses may face during their profession and how they have been dealt with in theRead MoreThe Hippocratic Oath Of Modern Medicine892 Words   |  4 PagesAlmost all medical schools require graduating students to take some form of professional oath. The Hippocratic oath is, perhaps, the oldest binding document in the field of medicine, having been established more than 2,400 years ago (Hulkower 41). It can also be termed as the most popular. The oath has been classified into classical and modern versions today, but still bears a lot of significance to medical students and practitioners. Written in antiquity, the principles of the Oath are held as sacredRead MoreLegal and Ethical Issues Faced by Nurses792 Words   |  3 PagesPage 1: What primary relationships do you see between legal and ethical issues faced by nurses in their practice? How would you explain these relationships to others? As well as medical caregivers, nurses must confront some of the most serious human dilemmas all individuals muse over, such as death and dying. Nurses often deal with extreme ethical conundrums on a daily basis. These concerns include end-of-life issues, caring for an elderly or disabled relative, the proper way to raise a childRead MoreMovie Review : Wit ( 2001 )1074 Words   |  5 Pageswe will encounter such situations wherein we come across those patients who have been terminally ill and as nurses we need to guarantee that we can promote life and protect our patient’s interest. There will come a time when we might face some ethical dilemmas regarding our care for our patients that makes it difficult for us to morally decide on which action to take. But as nurses, we follow professional guidelines which help us in deciding which action is morally right and to ensure that the patientsRead MoreEthical Dilemmas in Healthcare1032 Words   |  5 PagesRunning head: ETHICAL D ILEMMAS IN THE HEALTHCARE SETTING Ethical Dilemmas in Healthcare Harold Ben Harris Jr. Trident University International BHS365 - Ethics in the Healthcare Setting (Mod 1 - SLP) Charles Spach November 3rd, 2012 Abstract Session Long Project: The goal of the Session Long Project is to identify and evaluate the ethical principles used in resolving ethical dilemmas, and to apply the principles to specific ethical issues that may haveRead MoreEthics1232 Words   |  5 Pagesthe healthcare profession management and employees have developed policies and procedures to help the general staff understand their role and what they are able to do according to their job description. Each hospital develops their own policies and procedures according to their needs always staying within the law. These policies and procedures help to work through ethical problems or dilemmas that a healthcare professional encounter daily. In the healthcare profession ethical dilemmas/problems areRead MoreEthical and Legal Problems Faced by Nurse Practioner1459 Words   |  6 PagesEthical and Legal Problems Faced by Nurse Practitioners HCA322: Health Care Ethics amp; Medical Law (BGE1226A) Instructor: Eugene Elliott Cara Gerlach 7/23/12 Ethical and Legal Problems Faced by Nurse Practitioners Every medical professional has or will face some ethical and legal issues in the Medical Field, the Nurse Practitioners (NP) are no different. Fant stated that in an ethical dilemma there are no right answers or solutions; however, in these dilemmas there are no wrong answers either

The Autobiography Of Malcolm X By Alex Haley Essay

Malcolm X had a very interesting life and there were several aspects that affected his views of American society. In â€Å"The Autobiography of Malcolm X† by Alex Haley, the three main things that effected Malcolm’s life was his arrival in the city of Boston, the conk he received, and his brother Reginald. These three symbols changed his life forever. Also all of them were connected as well. Malcolm X, being from Lansing, Michigan, never expected his life to change as drastically as it did. Growing up in Lansing, Malcolm was exposed to the negative parts of the city. He even predicted his own death to happen due to violence since most of his family was victims of violence. In Lansing, hardly any black man died from natural causes. In chapter one of the book, Malcolm stated that his father, Earl Little, â€Å"had seen four of his six brothers die by violence, three of them killed by white men, including one by lynching.† When Malcolm’s mother found out that Malcolm’s father was murdered, she had a mental breakdown. For several months, she had been doing things out of the ordinary and Malcolm began to worry about her. She eventually was sent to the mental illness home where she spent the rest of her life. All of the children were separated and this gave Malcolm the perception that now his family has been a victim to society. In the summer of 1940, Malcolm spends the entire summer with his sister Ella who had been living in the city of Boston. Seeing h ow much better life was for theShow MoreRelatedThe Autobiography Of Malcolm X As Told By Alex Haley1442 Words   |  6 PagesThe Autobiography of Malcolm X as told by Alex Haley is the story about a man who greatly impacted American history. Malcolm Little, or Malcolm X as he is more widely known, taught what he believed in regards to segregation, racism, and discrimination. Growing up in a large family with a father Earl Little, a Baptist minister, and his mother Louis Little, who was a homemaker, Malcolm’s life at the time seemed very promising. His father’s involvement in support of the Black National gained him manyRead MoreThe Autobiography Of Malcolm X Essay1152 Words   |  5 Pages1 2 THE AUTOBIOGRAPHY OF MALCOLM X Introduction Malcolm X?s autobiography written in collaboration with Alex Haley is an exciting story of personality transformation. During several years, Malcolm X told Haley his biography in several extensive interviews. Haley described and orchestrated the stories and Malcolm X edited and endorsed every part of the book. The story is narrated in the first person and it seems like Malcolm was writing this of hisRead MoreEssay on Malcolm X1699 Words   |  7 Pages The Autobiography of Malcolm X by Alex Haley was published in 1965. It is national best seller about the life and times of Malcolm X. On May 19, 1925 Malcolm Little was born in Omaha, Nebraska. His father was a preacher who spoke out about the unity of black people. This caused several white racists to strike out against Malcolm’s father and his family violently. His family moved to Lansing, Michigan where Malcolm, his parents, brothers, and sisters were shot at, burned out of their home, harassedRead M ore Autobiography of malcolm x Essay921 Words   |  4 Pages â€Å"The Autobiography of Malcolm X† by Alex Haley â€Å"Were not Americans. Were Africans who happen to be in America. We were kidnapped and brought here against our will from Africa. We didnt land on Plymouth Rock--that rock landed on us.† (Lord, Thornton, and Bodipo-Memba, 1992) Words like those above would engrave Malcolm X into the minds of Americans from all racial backgrounds and socio-economic classes. Malcolm X was certainly not one to mince words. America would come to remember him as â€Å"TheRead MoreThe Autobiography Of Malcolm X Is A National Bestseller1657 Words   |  7 PagesThe Autobiography of Malcolm X is a national bestseller pinpointing Malcolm X’s involvement in the Civil Rights Movement and the Nation of Islam. Malcolm X expresses the journey he took to become the momentous leader he is known as today, and tells the personal reasoning behind his movement. Alex Haley assisted Malcolm X in his writing, and together they produced a masterpiece. This book appeals to those interested in social justice and reform, as well as religion and spiritual enlightenment. TheRead MoreThe Autobiography of Malcolm X729 Words   |  3 PagesLiterary Analysis: The Autobiography of Malcolm X The Autobiography of Malcolm X, told by Alex Haley, details the incredible journey of one of the most inspiration and life altering leaders the world has ever encountered. The book begins with the illustration of Malcolm’s early life experiences and ends with X predicting that he will die a violent death prior to seeing the publication of his autobiography. At the beginning of the book, Haley describes how Malcolm’s father, a Baptist MinisterRead MoreAnalysis Of Malcolm X By William F. Martin Luther King Jr.975 Words   |  4 PagesDangerous. Alex Haley told his story to millions who had never heard it before. His name was Malcolm X. As the title of the book suggests, The Autobiography of Malcolm X tells the life story of Malcolm Little from his childhood in Lancing, Michigan, up to his assassination (told in the epilogue) in 1965. His childhood was rough, his father was killed by a racist mob, and his mother was committed to a mental home when he was young. After moving to Boston to live with his sister, Malcolm fell in withRead MoreMalcolm X And The Prince Of Islam998 Words   |  4 PagesMalcolm X often referred to as â€Å" The Prince of Islam† was as a blunt, straight forward, and a respected Civil rights activist that coin the saying â€Å"By any means necessary†. Many people wanted to get into the mind of this influential leader. The Autobiography of Malcolm X: As Told to Alex Haley would allow people to have a crucial perception into the mind of an important figure during a time of racism and oppression to see the lasting impact it has on oneself. The Autobiography of Malcolm X: As ToldRead MoreEssay Malcom X/Nation of Islam1489 Words   |  6 Pagesthat Fard was actually god, in the form of man. Elijah Poole, later known as Elijah Muhammad, took over the Nation of Islam after Fard’s disappearance in 1934. One Nation of Islam follower widely known for his work was Malcolm X. Malcolm X was born on May 19, 1925 under the name Malcolm Little, the fourth child of Rev. Earl and Louise Little. Malcolm’s father was of Baptist faith that preached on Sundays, and supported Universal Negro Improvement Association and Marcus Garvey, a stirring orator whoRead MoreMartin Luther King Jr. And The Non Violent Protest905 Words   |  4 Pagesrighteous, or one that they at least had numerous reasons for possessing it. One figure that captures that frustrated spirit is Malcolm X. Because of him, Alex Haley’s The Autobiography of Malcolm X is historically significant for capturing the voice of black anger. Beyond the ability to verbalize black anger, the book is also vital because it reveals the complexity of Malcolm X’s thoughts and how he was able to accept change as an important part of helping the black community. By presenting how such

Case Study Rampage Baseball Company - 1102 Words

Question 3: Utilitarian Partner Rampage Baseball Company (RBC) is a company that makes handmade baseball bats specifically done to enhance each player’s game and performance. In this paper, the author will tell why he chose a utilitarian to help start and run RBC, how the utilitarian approach of the company endorses helping out all the stakeholders to promote a greater good, and why there is no egoist approach to the company using utilitarianism to support the argument. In the first section of the paper, the author will define what a utilitarian is and use Mill’s utilitarianism to strengthen the reasoning of the author choosing a utilitarian as a business partner. The next section will use Mill’s classical utilitarianism to show how†¦show more content†¦If the utilitarian partner is willing to sacrifice for the greater good, than he is willing to sacrifice for the author because the author would be part of the greater good. With the business partner fol lowing Mill’s utilitarianism, RBC’s aim is not for personal utilities, but for the happiness of humanity as a whole (Gustafson, 2013). According to Gustafson (2013), Mill states, â€Å"Creating bonds between the individuals and humanity at large† (p. 330). The RBC would then follow the Greatest Happiness Principle (GHP) to promote the greatest happiness for all of humanity (Gustafson, p.330). The utilitarian partner follows the Greatest Happiness Principle (GHP) when sacrificing for the greater good. The GHP as Gustafson (2013) quotes Mill stating, â€Å" The ultimate end, with reference to and for the sake of which all things are desirable†¦ is an existence exempt as far as possible from pain and as rich as possible in enjoyments, both in point of quantity and quality† (p. 330). How Mill’s Utilitarianism can accomplish more general good With the author’s partner following the GHP, there are subordinate intermediate rules in which the partner would follow as well that branch off of the GHP (Gustafson, 2013, p. 332). Subordinate intermediate rules as Gustafson (2013) states, â€Å"Are necessary for morality and are grounded into the GHP† (p. 332). By following Mill’s classical utilitarianism, the author’s partner would follow the

International Marketing Plan Of Uniqlo Co. Ltd †Free Samples

Question: Discuss about the International Marketing Plan Of Uniqlo Co. Ltd. Answer: Introduction Uniqlo Co., Ltd. is a Japanese manufacturer and designer of casual wear. Fast Retailing Co., Ltd. has been the parent organisation of Uniqlo since 2005. The products of Uniqlo are available in Japan and many other Asian countries like Indonesia, Bangladesh and Australia. Uniqlo was established in the year 1949 at Yamaguchi in Japan (Uniqlo.com, 2017). Headquarter of the organisation is in Minato, Tokyo. The CEO of the organisation is Tadashi Yanai. The number of employees of the organisation is right now 30,000. In the year 1997, Uniqlo took the strategy of private-label apparel as it meant that the organisation started to produce own clothing. Uniqlo engaged the retail consultancy brand as market strategy. Japan at that time went through a recession and low-cost clothes became popular. Uniqlo took the advantage and they started outsourcing from China as labour was cheap in China. The organisation has been expanding its business since the beginning and in 2017 February, it reached 18 00 stores in worldwide. This report aims to describe themarketing plan of Uniqlo in expanding its business in UAE and analyse the potentiality of UAE as the host country. This report contains three main parts; situational analysis,marketing plan and control plan. In order to get the idea of situational analysis, PESTLE, SWOT and competitor analysis will be done. In the marketing plan, this report will set the marketing objectives and marketing entry strategies for Uniqlo. In the following part, STP analysis will be conducted and marketing mix will help Uniqlo to have the better marketing strategy. In UAE, Uniqlo needs to understand the customers' preferences and behaviour in order to market the products. In the final part of the report, marketing control will be done through giving contingency plan as any risk might come. Market size assessment Global Islamic Economy report stated that spending on Islamic fashion was approx 243 billion US dollars in the year 2015. UAE is going to be the best environment in order to support the condition, whereas, only in Dubai, the fashion clothing market value estimated as $4.2 billion (Thenational.ae, 2017). In modest fashion, Dubai has taken the place in design and production of retail shopping of fashion clothes. UAE has almost all international fashion brands, Zara, Gucci, Louis Vuitton and HM. In UAE, it has been observed that modest fashion clothing that suits the taste of Islamic sense is growing high on demand basis. In case of Muslim women, Dolce and Gabbana just released the women Hijab and Abaya collection in Dubai like another fashion brand (Thenational.ae, 2017). The concept of modest fashion is getting popular in UAE as the women want the international fashion brands should design the dresses that must support their faith still express the fashion sense and their preferences. The fashion industry is expected to thrive as UAE is observing new shopping complex, malls; these nurture the clothing market and look for potential. In case of apparel and footwear, it valued $15 billion in the year 2016 and apparel industry took 73% of market share in UAE (Huang, Kobayashi Isomura, 2014). In UAE, the fashion clothing industry has been flourishing and it is evolving and adapting the latest design, style and trends that cater international and native clientele (Cific, Ekinci Whyatt, 2014). Apart from international players, fashion brand leaders in the UAE are Vogue Arabia, UAE Uniforms and Louzan Garments Factory. The numbers of Emirati designers who are women are trying to tap into innovative fashion clothing industry through creative designs. These women know about the taste and preferences of clothes of Arabian women. In the previous time, fashion clothing industry lacked the variety and this concept is supported by online e-commerce providers such as Noon.com, Namshi.com and Asos.com. By the end of 2020, the fashion sector for Islamic clothing only will touch $900 billion (Tarlo, 2016). However, the new trend is observed in the fashion market as fashion clothing industry is diversified to grab the niche section of the market as a number of rich people in UAE are ge tting high. Moreover, the demand for innovative and creative clothes is observing acceleration. Most importantly, Arab Fashion Week is taken as on one of the five most significant fashion weeks in the world (Masarrat, Jha Dash, 2014). Market Implementation Market implementation helps to execute the marketing strategy of the organisation that it is going to take in expanding into UAE. The marketing implementation strategy must follow the marketing objectives of the organisation. Uniqlo is Japan based fashion retailing organisation and it is taking low-price strategy in Dubai in entering the market. In Korea, Uniqlo's high-pricing strategy was a failure. However, in Dubai, the fashion clothing price is moderate and numbers of competitors are high also. The next table demonstrates tactical implementation of Uniqlo's marketing strategy. Specific Tactical activities Person/Department responsible Proposed completion date Product activities 1. Products quality is the main characteristics with taking the modest fashion trend in UAE 2. The organisation is going to add extra features in clothes according to culture. Uniqlo is going to arrange local designers to add the local touch Uniqlo Japan manufacturing department All the manufacturing activities and final designing must be done before it starts its sale in UAE market Price activities 1.Uniqlo is going to take low-pricing strategy, however, Dubai customers can afford high-priced as well 2. Uniqlo will set a fixed price with discounts before it showcases to customers Headquarter of Uniqlo in Japan All the pricing activities should be done before Uniqlo enters the market of UAE (Expected date March 2018) Place activities 1. Uniqlo is going to sell their products through retailing and supermarkets 2. They will import the manufacturing products from Istanbul and logistic issues need to solve Uniqlo Japan headquarter and Uniqlo Istanbul offices Selling of the products in UAE will start by April of 2018; the decoration of stores needs to be done by March 2018. In case of taking rent of malls, they need to do this by 2018 Promotional activities 1. Digital media (Social media, You Tube videos, mobile advertisements) 2. Advertising (Billboards, Newspaper, flyers and Television) 3. Public relations (organising events and fashion shows 4. Discounts sales (membership and redeeming of points) Uniqlo UAE and Japan These activities must be done before Uniqlo enters the Dubai market as a promotional buzz is needed. The promotional activities need to continue even after the entering the market to remain competitive Table: Implementation of marketing strategies (Source: Self-developed) References ifci, S., Ekinci, Y., Whyatt, G. (2014). A cross validation of consumer-based brand equity (CBBE) scales in fashion retail industry. In2014 Global Marketing Conference at Singapore, 2(1), 1459-1468. Huang, P. Y., Kobayashi, S., Isomura, K. (2014). How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation.Strategic Direction,30(7), 42-45. Lavergne, M. (2015).Fixing Fashion: Rethinking the Way We Make, Market and Buy Our Clothes. New Society Publishers. Masarrat, G., Jha, S., Dash, S. (2014). College-goers Psychographic Behaviour toward College-goers Psychographic Behaviour towards Luxury Fashion in UAE fashion in UAE. Listening to consumers of emerging markets, 2(2), 89-94. Tarlo, E. (2016). Landscapes of Attraction and Rejection: South Asian Aesthetics in Islamic Fashion in London.Islamic Fashion and Anti-Fashion: New Perspectives from Europe and North America, 73-92. Why UAE is a perfect fit for $243 billion modest fashion industry - video. (2017). The National. Retrieved 14 September 2017, from https://www.thenational.ae/arts-culture/why-uae-is-perfect-fit-for-243-billion-modest-fashion-industry-video-1.163159 Women's, Men's and Kids' Clothing and Accessories | UNIQLO US. (2017). Uniqlo.com. Retrieved 14 September 2017, from https://www.uniqlo.com/us/en/home/

Geographic Limits to Global Labor Market †MyAssignmenthelp.com

Question: Discuss about the Geographic Limits to Global Labor Market Flexibility. Answer: Introduction The royal Caribbean international is an cruise line brand that was found to Norway with its base in Miami, Florida in the United States. The cruise brand is owned by Royal Caribbean cruises limited. The line currently operates 25 ships which six additional ships already in order. The cruise ship also controls 21.9 percent of the cruise market all around the world. In addition, ships all around the world have branded names that end with of the seas like the empress of the seas. This practice began in 1991 and has been able to attract customers all around the world(Ahmed, et al., 2016). The company has invested so much in their customer care segments to ensure that people subscribing to the ships have the best customer experience. For example there is the Royal Promenade which includes the Voyager class, the oasis class and freedom class ship, this is a centerline promenade that has a long multi-deck atrium featuring a pedestrian mall, restaurants and shops(Gruca Rego, 2005). These promenades are also used as entertainment venues where the cruise ship hosts parades and dance parties for customers. The voyager class ship for example is 118.9 meters long and 121.9 meters long for the freedom class ships. Also in there is a dynamic dining which was introduced in 2015 that replaced the main dining on the quantum class ships. Those ships that have dynamic dining also have not featured in the main dining room. Currently it is the third worlds largest cruise line operator in the world. Currently reports indicate that the cruise has 43 shops with the capacity to 105, 750 berths. The cruise ships are reported to carry over 5 million passengers in a year with an estimated occupancy rate of 105.6%. the company is also one of the biggest employers with a total of 64,000 employees in their cruise ships. Around 86% of their employees are also covered by collective bargaining agreements(Terry, 2011). Literature review According to Anderson, et al. (2004), guest satisfaction is the heart for any service based industry. Anderson, et al. (2004), adds that the main purpose of marketing in any service industry is to ensure customer satisfaction with regard to their needs and wants. When a company is able to satisfy its customer it become essential for the industry since a satisfied customer will mean that the company is going to be rewarded on their favorable behaviors. In particular, marketing researchers have also discovered that when there is an increase in guest satisfaction, the firms will be rewarded with favorable behavior(Luo Homburg, 2007). There is also enough evidence that suggests when a company is able to enhance guest satisfaction, it will drive the company to higher profitability. This in turn increases the willingness of customers to pay more for the services and make a positive recommendation and the use of their services repeatedly. In this manner the company will also develop loyalty to the company. in addition, empirical evidence from the companies also suggest that guest satisfaction plays a very important role in generating long term advantages for companies with regard to sustained guest profitability and loyalty. There has also been a lot of attempts by researchers to define and clarify the meaning of guest satisfaction in the cruise ship service industry. in this regard, a lot of definitions on guest satisfaction has been provided by researchers. Gruca Rego (2005) for example looks at guest satisfaction on the side of being able to fulfil the response in which the level of services related fulfilment is still pleasant or unpleasant. Also Luo Homburg (2007) describes guest satisfaction as the post purchase evaluation that is made with regard to the decision to purchase a decision. Also Liu, et al. (2015) looks at guest satisfaction as an assessment that is made with the guest experience or the product wa s good as it was expected to be. Also with regard to a study that was conducted to examine guest satisfaction in the service industry, guest satisfaction was viewed as being a cognitive assessment of services or the quality of amenities and other guest oriented elements in relation to customer experience. Guest satisfaction is a very important aspect in marketing, this has attracted a lot of researchers from the travel and tours industry who have come up with various theories that aim at explaining the idea of guest satisfaction(Anderson, et al., 2004). With the use of such theories, like the expectancy theory, cognitive dissonance and contrast theory, industries are in a better position to understand the needs of their customers and be able to package their products in this line. Behavioral Intentions When looking at a theory like the Reasoned Action, behavioral intention is among the motivational factors with regard to volition behavior which is correlated to the behavior itself. In this manner the rate of relationship among the actual actions and behavioral intention will receive a much stronger criticism from researchers(Terry, 2011). It is also important to note that behavioral intentions are also widely used as a rational factor to determine future customer behavior. For example this can be used to determine the relevance of patronage intentions with regard to employee willingness to return to the positive word or mouth(Anderson, et al., 2004). Here behavioral intentions are also defined as the probability that a customer is going to execute a particular action in the future. When the behavioral intentions are favorable to the company, the it means that the guest will execute a positive word of mouth like saying good things about the company and recommending the company to his or her peers, the customer may also decide to pay for premium services after being satisfied with the ordinary services(Liu, et al., 2015). The unfavorable behavioral intentions will occur in the event that the customer was disappointed with the services. It is important that the cruise ship exercises activities that will ensure positive behavioral intention for the business to ensure loyalty, profitability and low guest turnover. The cruise industry is provided customers with a lot of positive aspects with regard to vacationing and leisure. The industry offers customers with the ability to increase personal knowledge of the world. The is a more cultural diverse knowledge that can also broaden the choice of business. international travel in this manner has continued to impact in the running of business all around the world. Employees and executives have also increased their knowledge with regard to legalities, knowledge, politics and cultures(Anderson, et al., 2004). This kind of knowledge is good at improving the corporate structure when it comes to financial sales, and marketing management practices with regard to personal fulfilment. In this manner, the cruise industry presents a perfect direction of this enhancement(Argerich Cruz-Czares, 2017). This is because cruising and leisure travel is continued to impact on the lives of different world economies around the world. This is possible through integration and expansion of regional sales, markets, supply and demand all around the world. With regard to the above market research different sampling procedures will be explored in the methodology. With regard to the above case, the market research will employ different data collection methods to gain the required sample. This will include both the primary and secondary data. According to Argerich Cruz-Czares, (2017), secondary data looks at the data which has existed and is already been examined by other academics on the subject. Argerich Cruz-Czares, (2017), adds that relevant literature is one that looks at different sources like newspapers, journals and books. Part of the data collected for this market research was from newspapers and published reports regarding the company performance in different areas of guest satisfaction. However, the most important part of data came from the primary source. This is the raw data that is collected using a survey based questionnaire or interview(Argerich Cruz-Czares, 2017). A survey based questionnaire is usually important as pr ovides the research with a much needed quantitative data. In addition, interviews that are done during the research also provides more information on the subject. In this regard, it was important that both the qualitative and quantitative data be used in the research. Administration Plan During the sampling plan, the researcher made use of a self-administered internet questionnaire to collect raw data from the sample. There will be a semi structured questionnaire which will be prepared by given to 200 customers who have been using the Caribbean cruise ships for more than two years(Argerich Cruz-Czares, 2017). The researcher will also contact the customers through their email obtained from the management , and especially those that have raised complaints to the administration. It is important during this time that the researcher clearly indicate to the customer what the research is all about and that it is not harmful to him or to the organisation. In this regard, customer rapport with the researcher is easily created(Argerich Cruz-Czares, 2017). In this research the questionnaire consisted of 25 questions which are mean to find out the impacts of customer oriented services at Caribbean cruise ships and how the company can improve to gain guest satisfaction(Argerich Cruz-Czares, 2017). The length of the questionnaire is estimated at 10-20 minutes. A Likert scale was important in the questionnaire and consisted of the following variables : Very Good-4, Satisfactory-3, Poor-2, Very Poor-1. The questionnaire also had open ended questions to allow for the respondent add more information they feel necessary. During the marketing research on the sample, interviews were also carried as a way of collecting data that is related to the operations philosophy of the cruise ship. Qualitative interviews according to Argerich Cruz-Czares, (2017), also depend to the rapport between the interviewee and the interviewer which will be used to join the construction of a dialogue between them. This technique is applied well during the interview and the managers and quest complaint department were the samples chosen for the interview method. Some of the issues that were asked in the interview included the level of competency in royal Caribbean. This is because it is one of the main determinant of increase in guest satisfaction. Factors of competency also play on the commitment by the managers to improve levels of guest satisfaction(Luo Homburg, 2007). Other factors that were looked at include customer management, ability to deal with interfering cases, managing disputes in the cruise ship and the ability to focus on the guest as the most important part of the ship(Luo Homburg, 2007). The other focus looked at globalization. The questionnaires also looked at how the cruise ship makes decisions with regard to globalized business environment. This is a very important part of the sample as it will be able to provide the company with more personal touch information regarding customers and the services at the cruise ship. All these issues were captured in a sampling plan that consist of every department working in the ship, especially those in the hotel and hospitality department(Terry, 2011). This was important as it will enable them shape up a good marketing program to that will enable an increase to the number of customers coming in to the cruise ship. Some of the ethical considerations will be to write introductory letters to all the sample respondents including those that will be interviewed. A confidentiality clause will also be included in the research to assure the respondents that the market research is purely meant to improve services for the cruise ship business. References Ahmed, Z. et al., 2016. Country-of-origin and brand effects on consumers' evaluations of cruise lines.. International Marketing Review. , Volume 19, pp. 279-302. Anderson, E., Fornell, C. Mazvancheryl, S., 2004. Customer Satisfaction and Shareholder Value. Journal of Marketing, 68(4), pp. 172-185. Argerich, J. Cruz-Czares, C., 2017. Definition, sampling and results in business angels' research: toward a consensus.. Management Decision, Volume 55, p. 310. Gruca, T. Rego, L., 2005. Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69(3), pp. 115-130. Liu, C., Chou, S., Gan, B. Tu, J., 2015. How quality determines customer satisfaction". The TQM Journal, Volume 27, pp. 576-590. Luo, X. Homburg, C., 2007. Neglected Outcomes of Customer Satisfaction. Journal of Marketing, 71(2), pp. 133-149. Terry, W., 2011. Geographic limits to global labor market flexibility: The human resources paradox of the cruise industry. Geoforum, 42(6), pp. 660-670.