Case Study Rampage Baseball Company - 1102 Words

Question 3: Utilitarian Partner Rampage Baseball Company (RBC) is a company that makes handmade baseball bats specifically done to enhance each player’s game and performance. In this paper, the author will tell why he chose a utilitarian to help start and run RBC, how the utilitarian approach of the company endorses helping out all the stakeholders to promote a greater good, and why there is no egoist approach to the company using utilitarianism to support the argument. In the first section of the paper, the author will define what a utilitarian is and use Mill’s utilitarianism to strengthen the reasoning of the author choosing a utilitarian as a business partner. The next section will use Mill’s classical utilitarianism to show how†¦show more content†¦If the utilitarian partner is willing to sacrifice for the greater good, than he is willing to sacrifice for the author because the author would be part of the greater good. With the business partner fol lowing Mill’s utilitarianism, RBC’s aim is not for personal utilities, but for the happiness of humanity as a whole (Gustafson, 2013). According to Gustafson (2013), Mill states, â€Å"Creating bonds between the individuals and humanity at large† (p. 330). The RBC would then follow the Greatest Happiness Principle (GHP) to promote the greatest happiness for all of humanity (Gustafson, p.330). The utilitarian partner follows the Greatest Happiness Principle (GHP) when sacrificing for the greater good. The GHP as Gustafson (2013) quotes Mill stating, â€Å" The ultimate end, with reference to and for the sake of which all things are desirable†¦ is an existence exempt as far as possible from pain and as rich as possible in enjoyments, both in point of quantity and quality† (p. 330). How Mill’s Utilitarianism can accomplish more general good With the author’s partner following the GHP, there are subordinate intermediate rules in which the partner would follow as well that branch off of the GHP (Gustafson, 2013, p. 332). Subordinate intermediate rules as Gustafson (2013) states, â€Å"Are necessary for morality and are grounded into the GHP† (p. 332). By following Mill’s classical utilitarianism, the author’s partner would follow the