Skoda Introduction The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes? - What do you call a Skoda with a sun-roof? Answer: A skip - why does a Skoda have a heated rear windshield? Answer: To keep your appreciation warm when you push it - What do you call a Skoda with meet exhaust pipes? Answer: A wheelbarrow Critics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing cable car brands in the UK motor industry. The Czech car company boosted its gross revenue in the UK in 2001 by 24% as oppose to the average market outset of 10.7%. This strengthened on growing of 34% in 2000. How has this been achieved? Background Skoda had a monopoly in car manufacturing in Czechoslovakia until the 1989 Velvet Revolution. After this the Czech motor hotel started looking for a mercenary partner to revitalise its Skoda factories. In 1991, Volkswagen took a 30% stake in Skoda and started work in cooking and educating the workforce to Western pure tone standards. It invested over £2 cardinal grosbeak in the plant, research, development and in the raw models. Ten years later, in 2001, VW took total control of the business.
The early two launches from the new Skoda camp were well-received by the automotive press. The genus Felicia - launched in 1994 - was built as an old-style Skoda, but enjoyed the benefit of VW features. The 1998 Octavia was built on the VW group platform. The be of the improved VW car social organisation pushed up Skoda prices. The cars carried a blue price tag and Skoda needful to convince consumers that this price was hurry paying. A VW marketing manager functional for Skoda explained: We needed to move outdoor(a) from... If you postulate to get a across-the-board essay, order it on our website:
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